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The Keyword is Dead

Google's AI Mode doesn't match ads to keywords anymore. It reads its own AI-generated answers and decides what you meant to ask. Two decades of SEO expertise just became obsolete. The advertising industry hasn't noticed yet.

About Implicator.ai

What We Do

Implicator.ai cuts through the AI hype—no buzzwords, no fluff. We publish original reporting and analysis on how AI reshapes politics, business, and everyday life—and what those changes really mean.

We're based in San Francisco and published by Schuler Media, LLC. We're independent, reader‑first, and relentlessly skeptical.

Why People Read Us

  • Power & accountability: We track the moves of companies and policymakers—from OpenAI to Brussels and Washington.
  • Work & culture: We report how generative AI affects real jobs and real people.
  • Context over noise: We don't repurpose press releases. We interrogate them.

Who We Are

See our full team, roles, bios, and contact details below. Every byline on Implicator.ai links to a public author page with credentials and recent work.

Our Editorial Standards


Authorship & bylines

  • Every story carries a human byline that links to an author bio page.
  • We date‑stamp all stories (publish + update time) and label formats like News, Analysis, or Opinion.

Reporting & sourcing

  • We cite primary sources, link out for verification, and clearly label analysis vs. news.
  • Anonymous sources are rare. We use them only for compelling public‑interest reasons and when we can verify information off‑record.

Use of AI tools

  • Stories are conceived, reported, written, and fact‑checked by humans.
  • We do not auto‑generate articles or headlines, and all editorial decisions are made by experienced journalists.

Corrections & updates

  • We correct errors promptly and note what changed and when.
  • For material corrections, we add a timestamped note at the bottom of the article.
  • Report an error: editor@implicator.ai

Independence, ownership & funding

  • Publisher: Schuler Media, LLC (San Francisco, California).
  • We do not sell editorial coverage. Any sponsorships or paid placements, if used, are clearly labeled as Sponsored and firewalled from the newsroom.
  • We disclose potential conflicts when relevant.

Contact the newsroom

Recognition & Reach

  • Regularly cited on Techmeme for AI coverage and analysis. (Examples: July 10, 2025; July 23, 2025; Aug 21, 2025; Aug 25, 2025.)
  • The Implicator Daily newsletter publishes weekdays at 6:00 a.m. Pacific.
  • Our readers: VCs, researchers, journalists, engineers.

Subscribe: https://www.implicator.ai/newsletter/

Our Editorial Team

Headshot of Marcus Schuler

Marcus Schuler

Editor‑in‑Chief & Founder

Cuts through the AI fog with dry wit and hard‑earned cynicism. Tracks power plays from San Francisco to Brussels.

· editor@implicator.ai

Our Newsletter


📬 The Implicator Daily
Weekdays at 6:00 AM PT. Clear, no-fluff analysis of the most important AI moves—policy, compute, products.
Open-rate of ~60% and growing.

Subscribe here → https://www.implicator.ai/newsletter/

Press & Editorial Inquiries


Got news? We read it first.
Send your AI announcements and press releases to:

📩 pr.info@implicator.ai

We don't promise coverage. We promise honesty. No fluff, no favors — just fair analysis of what matters.

For editorial issues, corrections, or interview requests:
✉️ editor@implicator.ai

Made with ❤️ and ☕ in San Francisco
Published by Schuler Media, LLC

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