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Google Wants the Buy Button. Amazon Is Suing to Keep It. Consumers Don't Trust Either.

Google wants checkout inside Gemini. Amazon is suing to stop AI agents. Consumers trust neither. The 72-point gap between AI usage and purchase comfort reveals a platform war being waged without the consent of the people being fought over.

Google Wants the Buy Button. Amazon Is Suing to Keep It. Consumers Don't Trust Either.
17 min read

Eighty-nine percent of American shoppers used AI during the 2025 holiday season. Only 17% are comfortable letting AI actually complete a purchase. That 72-point gap is the story of retail in 2026, and most consumers don't know how aggressively the industry is working to close it, whether they consent or not.

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