Eighty-nine percent of American shoppers used AI during the 2025 holiday season. Only 17% are comfortable letting AI actually complete a purchase. That 72-point gap is the story of retail in 2026, and most consumers don't know how aggressively the industry is working to close it, whether they consent or not.

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Editor-in-Chief and founder of Implicator.ai. Former ARD correspondent and senior broadcast journalist with 10+ years covering tech. Writes daily briefings on policy and market developments. Based in San Francisco. E-mail: [email protected]