Tim Cook built Apple's leadership into a monument of stability. In 2025, that monument cracked. Meta poached AI and design chiefs with $25M packages. The chip architect may follow. What broke inside the world's most valuable company?
OpenRouter's 100 trillion token study was supposed to prove AI is transforming everything. The data shows something else: half of open-source usage is roleplay, enterprise adoption is thin, and one account caused a 20-point spike in the metrics.
The New York Times sued Perplexity for copyright infringement—months after signing an AI licensing deal with Amazon. Perplexity built revenue-sharing programs for publishers. The Times declined to join any of them. Now lawyers are involved.
Meet the New Notion: More Expensive, But Possibly Smarter
Notion doubles its business pricing as it rolls out AI features across its platform. The $30 monthly fee now includes meeting transcription and enterprise search - a move that could reshape how companies handle their growing stack of AI subscriptions.
Notion just raised its prices. The note-taking app now costs $30 per month for business users - double its previous rate. But there's a twist: The company packed in enough AI features to potentially replace hundreds of dollars in separate subscriptions.
The company launched "Notion AI for Work" today, adding three core features: meeting transcription, enterprise-wide search, and an AI research assistant. These tools work directly inside Notion's familiar interface, targeting the growing frustration with juggling multiple AI subscriptions.
Let's break down what's new. First up: AI Meeting Notes. The feature transcribes your conversations and pulls out key points automatically. No more frantic typing during calls or piecing together action items afterward. Just type "/meeting" or click through from your Notion Calendar, and you're set.
Never Miss a Meeting Detail Again
But the real power move is Enterprise Search. Think Google for your work life, but smarter. It digs through Slack, Gmail, Google Drive, and GitHub to find what you need. Ask it "What's the latest on the brand campaign?" and it pulls relevant info from across your apps. More integrations are coming, including Zendesk, Box, and Salesforce.
Research Mode rounds out the package. It's like having a research assistant who's read everything in your workspace. Feed it a topic, and it creates detailed documents by combining your internal knowledge with web sources. Early users report saving days of work with this feature alone.
Premium AI Models Included
Notion didn't stop there. They're throwing in access to OpenAI's GPT-4.1 and Anthropic's Claude 3.7. These AI heavyweights now live right in your workspace. The catch? They can't peek at your company data - they're strictly for general questions and complex reasoning tasks.
The pricing shift hits new subscribers today. The Business plan jumps from $15 to $30 per user monthly. Current Notion AI subscribers keep their existing features and rates. Free and Plus users get limited access to test drive the new tools.
Notion's math makes sense on paper. Individual subscriptions to meeting transcription services, enterprise search tools, and AI assistants can easily pass $300 monthly. Getting it all for $30 in one familiar interface could be a steal - if the features work as promised.
The Bigger Picture
The move positions Notion against specialized tools like Otter.ai for transcription while maintaining its broader appeal as a workspace hub. It's a bold bet that companies will trade higher prices for fewer subscriptions and better integration.
Early feedback suggests the gamble might pay off. Users report smoother workflows and less time lost switching between apps. The real test will come as more teams hit their renewal dates and weigh the increased cost against the promised productivity gains.
Why this matters:
The era of separate AI subscriptions might be ending. Notion's move suggests a future where AI features come baked into the tools we already use, not as standalone services.
The price hike reveals an uncomfortable truth about AI: These features cost real money to run. Expect more companies to raise prices as they add AI capabilities.
Tech journalist. Lives in Marin County, north of San Francisco. Got his start writing for his high school newspaper. When not covering tech trends, he's swimming laps, gaming on PS4, or vibe coding through the night.
Tim Cook built Apple's leadership into a monument of stability. In 2025, that monument cracked. Meta poached AI and design chiefs with $25M packages. The chip architect may follow. What broke inside the world's most valuable company?
The New York Times sued Perplexity for copyright infringement—months after signing an AI licensing deal with Amazon. Perplexity built revenue-sharing programs for publishers. The Times declined to join any of them. Now lawyers are involved.
Chinese hackers operated inside U.S. VMware servers for 17 months undetected. The malware repairs itself when deleted. It hides where most security teams don't look. CISA's December 4 advisory exposes an architectural blind spot in enterprise defense.
Werner Vogels ends his 14-year keynote streak by handing out printed newspapers and warning developers about "verification debt." His parting message: AI generates code faster than humans can understand it. The work is yours, not the tools.