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Category: Industry Applications
Sentiment analysis uses AI to determine emotions or opinions in text - whether writing is positive, negative, or neutral.
AI learns emotional patterns from labeled examples. It spots keywords, phrases, and context that indicate feelings. "Love this product!" registers as positive, while "terrible experience" registers as negative.
Advanced systems detect sarcasm, mixed emotions, and subtle sentiment cues.
Companies use sentiment analysis to monitor brand reputation, analyze customer feedback, and track public opinion. Social media platforms use it to moderate content and surface relevant posts.
It turns unstructured text into actionable insights about how people feel.
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