The Designer and the Robots: Brett Adcock's Quiet AI Empire

Brett Adcock's new AI lab Hark just poached Apple's iPhone Air designer. Why does an AI company need an industrial designer as its first major hire? The answer may lie in Adcock's $39 billion robotics company—and his family's quiet expansion across physical AI.

Brett Adcock's Hark Hires Apple Designer for AI-Robot Push

When Apple needed someone to introduce the iPhone Air to the world last September, they chose Abidur Chowdhury. The London-born industrial designer stood in front of the camera, rotating the device slowly under harsh studio lighting to catch the machined bevel, and walked viewers through the thinnest iPhone ever made. His hands were steady. His explanation of how the engineering team shaved millimeters from the chassis was rehearsed but natural. It was a two-minute video, but at Apple, appearing in launch footage is a signal. The company was grooming him.

Two months later, Chowdhury left. Bloomberg reported his departure "made waves internally," though the company line insisted it was unrelated to the iPhone Air launch. Where he went remained a mystery until Monday, when Brett Adcock announced that Chowdhury had joined Hark as head of design.

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