Rhett McLaughlin and Link Neal built “Good Mythical Morning” around conversations they knew could run 15 to 20 minutes without editing. The pair started with rap battles and stunt videos, then turned a weekday show about strange foods, experiments and games into a Burbank production business. This month, they placed the same episodes on Netflix while keeping them on the platform where the show began.

YouTube’s answer arrived Wednesday: software for creators and a warning about divided loyalties.

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Editor-in-Chief and founder of Implicator.ai. Former ARD correspondent and senior broadcast journalist with 10+ years covering tech. Writes daily briefings on policy and market developments. Based in San Francisco. E-mail: editor@implicator.ai