The press release hit inboxes at 8 PM on a Sunday. No briefing. No embargo. Just a PDF dropped into the void while the markets were closed and the tech press was half-watching football. Apple and Google issued a joint statement, 147 words total, confirming what Bloomberg had reported weeks earlier: the next generation of Apple Foundation Models will be built on Google's Gemini technology. A multi-year deal. Roughly $1 billion a year. And a Siri upgrade that's been promised since 2024.
That's the official version. Here's what actually happened: Apple tried to build its own AI. It failed. And now it's paying a competitor to do the work while pretending the arrangement is strategic. This is the silence of a company that hates admitting it needs help.
The Breakdown
• Apple will pay Google ~$1 billion annually to license Gemini for its foundation models and Siri upgrade
• The deal inverts 15 years of Apple collecting rent from Google—now Apple is the tenant
• Same day, Apple announced Creator Studio ($13/month) to compete with Adobe instead of AI leaders
• Alphabet's market cap passed Apple's for the first time since 2019 as Google logged its best stock year since 2009
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