IMPLICATOR
Traditional dubbing wastes time and money. Voice actors rarely match the energy of skaters shredding through Tokyo's streets. TBS found a fix: AI dubbing from ElevenLabs.
The AI keeps the original emotion in every language. It preserves every jump and grind. Now viewers watch in English, Spanish, or Portuguese without missing the vibe.
Season 1's results convinced TBS to expand. More languages will join Season 2. "ElevenLabs' AI opens new doors," says Takumi Watanabe, who manages new projects at TBS. "We can reach global audiences faster while keeping KASSO's authentic feel."
The show blends skateboarding with Japanese street culture. AI voices ensure nothing gets lost in translation.
Why this matters:
- TBS cracked the dubbing problem - no more waiting on voice actors
- Japanese media found a faster path to global viewers without losing their shows' soul
Read on, my dear:
Marcus Schuler
Editor-in-Chief and founder of Implicator.ai. Former ARD correspondent and senior broadcast journalist with 10+ years covering tech. Writes daily briefings on policy and market developments. Based in San Francisco. E-mail: [email protected]
