OpenAI confirmed Thursday that it will merge its ChatGPT desktop app, Codex coding platform, and Atlas web browser into a single desktop application, the Wall Street Journal first reported. The consolidation puts OpenAI President Greg Brockman in temporary charge of the product overhaul, while CEO of Applications Fidji Simo will lead the sales push for the unified app, an OpenAI spokesperson told Reuters. No launch date has been set, and the mobile ChatGPT app will remain separate.

The move marks a reversal from the startup approach that defined OpenAI's past year. CEO Sam Altman had previously likened the company's product expansion to "betting on a series of startups," according to Livemint. That era produced Atlas, Sora, Codex, e-commerce features, and a hardware device. Now Simo is consolidating. Fewer products, fewer teams, one app.

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Marcus Schuler

Marcus Schuler

San Francisco

Tech translator with German roots who fled to Silicon Valley chaos. Decodes startup noise from San Francisco. Launched implicator.ai to slice through AI's daily madness—crisp, clear, with Teutonic precision and sarcasm. E-Mail: [email protected]