Google Called It an Experiment. The Last One Became Permanent in a Month.
Google's AI is rewriting publisher headlines in search results with no label or disclosure. The company calls it a small experiment, but that's exactly what it said about Discover headlines last December. That test became permanent in four weeks. Publishers have already lost 34 percent of Google search referrals. Now the last element they controlled in results is being replaced by machine-generated text that has already reversed the meaning of at least one article.
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